UGC Benchmarks
Raising the Bar for UGC
Aggregate standards and breakdowns by industry.
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Ratings & Reviews Benchmarks: Average Av. Rating
Across Verticals, Average eCommerce Product Rating is 4.5 Stars
Ratings & Reviews Benchmarks: Average Rating Impact on Conversion
The Sweet Spot for conversion is 4.75-4.99 stars
2022 Brand Health Index: Coffee & Cereal Edition
Breakfast Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces
Brand Health Index: Bath & Body Edition 2021
Beauty Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces
Brand Health Index: Electronics Edition 2021
Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces
