Raising the Bar for UGC
Aggregate standards and breakdowns by industry.
- All
- Brand Health Index
- Category Scorecard
- UGC Benchmarks
- All
- Brand Health Index
- Category Scorecard
- UGC Benchmarks
Apparel Scorecard
Wondering how your UGC program stacks up? Here are benchmarks for the Apparel category
Food & Beverage Scorecard
Wondering how your UGC program stacks up? Here are benchmarks for the Food & Beverage category
CPG Scorecard
Wondering how your UGC program stacks up? Here are benchmarks for the CPG category
Health & Beauty Scorecard
Wondering how your UGC program stacks up? Here are benchmarks for the Health & Beauty category
Walmart.com Ratings & Reviews Benchmarks
Benchmarks based on existing Ratings and Reviews data from brands selling on Walmart.com.
UGC Benchmarks: Review Influence on Online Traffic to Product Pages
More Reviews and Stronger Average Ratings Increase Product Page Visits
Visual UGC Benchmarks: Av. Interactor and Impression Conversion Lift
Modest conversion lift for Visual UGC impressions; but Visual UGC Interactions more than double conversion
Q&A: Av. Interactor and Impression Conversion Lift
A Q&A Impression Lifts Conversion by 51%, While a Q&A Interaction Lift Conversion 138%
Ratings & Reviews: Av. Interactor and Impression Conversion Lift
Simply Seeing Reviews Lifts Conversion by 20%, While Interacting With Reviews Lifts Conversion by 128%
