UGC Benchmarks

Raising the Bar for UGC

Aggregate standards and breakdowns by industry.

Wondering how your UGC program stacks up? Here are benchmarks for the Auto Parts category

Wondering how your UGC program stacks up? Here are benchmarks for the Financial Services category

Wondering how your UGC program stacks up? Here are benchmarks for the Apparel category

Wondering how your UGC program stacks up? Here are benchmarks for the Food & Beverage category

Wondering how your UGC program stacks up? Here are benchmarks for the CPG category

Wondering how your UGC program stacks up? Here are benchmarks for the Health & Beauty category

Benchmarks based on existing Ratings and Reviews data from brands selling on Walmart.com.

More Reviews and Stronger Average Ratings Increase Product Page Visits

Modest conversion lift for Visual UGC impressions; but Visual UGC Interactions more than double conversion