Home & Garden Success Story

Room & Board

Beginning in 2012, Room & Board paired Ratings & Reviews with Q&A to drive conversion. By 2015, the conversion rate from consumers who either read reviews or Q&A was 95% higher than the site average.

Products Used

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Challenge

Innovative Design

With only 14 retail locations across the US, Room & Board recognized that most shoppers wouldn’t see the company’s modern, American-made designs in person, hindering sales.

Solution

Empowering Consumers

PowerReviews launched Ratings and Reviews and Q&A to empower shoppers online and in store with more transparency and a better experience.

Results

Powerful Solutions

After seeing success with reviews, Room & Board implemented Q&A which quickly became a key tool to drive buyer confidence and engage with shoppers.

Room & Board by the Numbers

Review Coverage

79%

Of products on the Room & Board website have reviews or Q&A

Conversion Impact

95%

Higher conversion rate from consumers who read reviews or Q&A

More Sales Influence

45%

Of online and offline sales have been influenced by reviews or Q&A

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Testimonial

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Ratings and reviews have provided us with an amazing body of information for us to improve our business.

Kimberly Ruthenbeck
Director of Web Customer Experience
Learn More

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