Apparel & Footwear Success Story

evo

evo is a leading retailer of outdoor gear and apparel. Selling to a passionate customer base, evo focuses on creating an engaging and enjoyable experience for its in-store and online visitors.

Products Used

man skiing in mountains
Opportunity

Consumer Shift

With their active, on-the-go customer base, evo wasn’t surprised when they noticed their site traffic beginning to occur more so on mobile.

Solution

Enhanced Experience

evo leveraged mobile-first review collection features to optimize the experience and drive content generation across all devices.

Results

Mobile Mindset

evo saw a 23% increase in reviews written across all devices and the number of reviews written on a mobile more than tripled.

evo by the Numbers

Open Rate

+50%

Of evo customer emails are opened on a mobile device

Mobile Collection Lift

203%

Lift in reviews written mobile year over year

Review Completion Lift

23%

Increase in reviews written overall, year over year

post purchase email
post purchase email
evo ski product page
evo ski product page

Testimonial

Nathan Decker Headshot

Reviews have been one of the most important tools to drive conversion for us.

Nathan Decker
Ecommerce Director

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