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Electronics Success Story
How Shure Collects and Delivers Social Proof at Scale
Recognizing the need to create a robust, well-rounded experience by incorporating the voice of the customer, Shure turned to PowerReviews to increase review collection and coverage.
Products Used
Opportunity
Site Redesign
A site redesign gave Shure the opportunity to improve its customer journey and the way products were portrayed.
Solution
Tapping Customer Content
Since launching the new site, Shure has collected more than 700 reviews and more than 1200 social images directly from customers.
Results
Powering Authenticity
Shure can easily curate and display a shoppable gallery of authentic content, consistent with the brand and the new look and feel of the site.
Testimonial
Our entire organization has seen the value of reviews and how they’ve enabled us to connect with our customers. Whether in listening or creating music, our products play a role in our customers’ passions. PowerReviews has given us the ability to facilitate and leverage their excitement and amplify it to our audience.
Jason Walker
Senior Manager, Digital Marketing at Shure Incorporated
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