RESEARCH
The Power of Review Volume & Recency
How review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.
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Mapping the Path to Purchase
We break down the purchase journey from where shoppers start and end their decisions.
Northwestern Guide Vol. 2: Reviews for Apparel Brands & Retailers
Our second edition of research from Northwestern University looks at different types of reviews.
Understanding the Centennial Shopper: A Study
Learn how Centennials are changing the ways brands and retailers connect to consumers.
The Complete 2015 Holiday Guide
The complete 2015 Holiday Guide for ratings and reviews.
Northwestern Study Volume 1: From Reviews to Revenue
The first volume of research with Northwestern University looks at the influence of ratings and reviews.
The Retail Revolution Report
As shoppers get more tech savvy, are they adopting technology to improve buyer journeys?
