The Power of Review Volume & Recency
How review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.
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- Brand Health Index
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The Complete Guide to Ratings & Reviews (2023 Edition)
Optimize your Ratings and Reviews strategy for 2023. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.
Walmart.com Ratings & Reviews Benchmarks
Benchmarks based on existing Ratings and Reviews data from brands selling on Walmart.com.
Build a Review Collection Form that Generates Better Quality Reviews
Optimizing your Review Collection form is key to increasing review quality. But what exactly should you include in yours?
How Fake Reviews Destroy Consumer Trust – and How Brands and Retailers Can Combat Them
The growing problem of fraudulent and manipulated reviews – and how winning brands can take action to preserve the authentic voice of the consumer, according to a survey of nearly 13,000 US shoppers.
Why You Should Double Down on Product Reviews in a Downturn
Price is the primary shopper consideration during a downturn. Reviews provide justification for high price ticket items and drive product discovery.
From Discovery to Purchase: Key Digital & Physical Influences on the Customer Journey
How shoppers discover, browse, research, and buy products both online and in-store, according to a survey of nearly 13,000 consumers in the US
The Importance of Review Recency and Volume Among UK Shoppers
The value shoppers place on review recency and volume – and how each factor impacts purchase behaviour, based on a survey of more than 3,200 consumers in the UK
2022 Holiday Shopping Trends
Here’s a snapshot of when consumers will start checking off their lists, where they’ll shop, how much they’ll spend, and what will fuel their purchase decisions, according to 12,866 U.S. shoppers.
UGC Benchmarks: Review Influence on Online Traffic to Product Pages
More Reviews and Stronger Average Ratings Increase Product Page Visits
