RESEARCH

The Power of Review Volume & Recency

How review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.

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How User-Generated Visual Content Became Fundamental to Ecommerce

The impact of user-generated photos and videos on purchase behavior, based on insights from more than 7,500 U.S. consumers.

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Millennial Shoppers & Reviews: A Deep Dive

There’s no denying that the shopping habits of Millennial consumers are vastly different from those of the generations that came before them. In order to attract and retain Millennial shoppers, brands and retailers must understand these key differences, and adapt their strategies accordingly.

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The Impact of Review Volume on Conversion: Is More Really Better?

Our latest findings on the impact of review volume on conversion, broken down by industry, with tips for boosting your own review count and quality.

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PowerReviews Market Trends Snapshot – June 2021

Reviews now 18% more likely to drive purchase than pre-Covid

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The Top 5 Reasons Shoppers Write Reviews

In this post, we’ll zero in further to explore the top five reasons shoppers write reviews — and how your brand can leverage these motivations to start generating a higher volume of this conversion-boosting content.

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Survey: The Ever-Growing Power of Reviews

The evolving role of ratings and reviews on the path to purchase, according to research of more than 6,500 U.S. shoppers.

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The Conversion Impact of User-Generated Content: A Complete Breakdown

An analysis of how different elements of UGC impact conversion, based on the activity of 1.5MM online product pages from more than 1,200 brand and retailer sites throughout the course of 2020.

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PowerReviews Market Trends Snapshot – April 2021

Continuing normalization of increased online sales and bigger review influence on purchase behavior

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The Evolution of the Modern Grocery Shopper

How the Covid era has shaped consumers’ grocery shopping habits, according to research of 8,000 U.S. shoppers.

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