Consumer Research - PowerReviews

RESEARCH

The Power of Review Volume & Recency

How review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.

Why You Should Double Down on Product Reviews in a Downturn

Price is the primary shopper consideration during a downturn. Reviews provide justification for high price ticket items and drive product discovery.

From Discovery to Purchase: Key Digital & Physical Influences on the Customer Journey

How shoppers discover, browse, research, and buy products both online and in-store, according to a survey of nearly 13,000 consumers in the US

The Importance of Review Recency and Volume Among UK Shoppers

The value shoppers place on review recency and volume – and how each factor impacts purchase behaviour, based on a survey of more than 3,200 ...

2022 Holiday Shopping Trends

Here’s a snapshot of when consumers will start checking off their lists, where they’ll shop, how much they’ll spend, and what will fuel their purchase ...

UGC Benchmarks: Review Influence on Online Traffic to Product Pages

More Reviews and Stronger Average Ratings Increase Product Page Visits

The Growing Threat of Fake Reviews for Brands and Retailers in the UK

Consumers’ growing concern with fake and manipulated product review footprints – and how brands and retailers can preserve the authenticity of this content, according to ...