RESEARCH

The Power of Review Volume & Recency

How review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.

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PowerReviews Market Trends Snapshot – March 2021

Purchase volumes and site traffic return to pre-Holidays “norms” but review submission surges.

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How COVID-19 Changed Online Reviews

Do ratings and reviews matter more or less in a global pandemic? Do they have a stronger impact on conversions than before? Here’s what we found.

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The Changing Face of the Beauty Shopper

How today’s consumers are shopping for beauty products in the midst of the COVID-19 pandemic, according to research of 10,000+ shoppers.

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Why Do Consumers Provide Product Ratings & Reviews?

A survey of more than 10,000 consumers to help you understand what motivates shoppers to submit Ratings and Reviews and other types of User-Generated Content.

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PowerReviews Market Trends Snapshot – January 2021

Post-Holiday Edition: Review Submission Volumes Surge

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Market Trends Snapshot – December 2020, Cyber 5 Edition

Ecommerce purchase volumes surge at a far more pronounced rate than in 2019; review influence on purchase decisions also increases significantly as predicted.

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The Insider’s Guide to Analyzing User-Generated Content to Drive Business Growth

User-generated content is a gold mine of incredible insights just waiting to be discovered. But figuring out how to tap into this data source to drive impactful improvements can seem overwhelming.

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The Actual ROI of UGC in Hard Numbers

Our analysts mined the data from thousands of brands and retailers using our UGC Analytics technology to see how frequently customers interacted with UGC, how it impacted the buyer journey, and whether certain types of UGC were more effective than others in driving conversions.

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PowerReviews Market Trends Snapshot – November 2020

Ecommerce sales volumes rise in advance of Holidays; reviews 25% more likely to drive online conversions compared to a year ago.

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