RESEARCH

The Power of Review Volume & Recency

How review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.

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Beginners Guide to Best-in-Class Ratings & Reviews Program

A best-in-class Ratings and Reviews program consists of the collection, display and analysis of User Generated Content.

But few brands are operating at this level right now – which is why we created this four volume best practice guide.

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PowerReviews Market Trends Snapshot – September 2020

Ecommerce purchase volumes stable for third month running as “new normal” well and truly takes hold.

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Reinventing the Store Experience

The COVID-19 pandemic has had a profound impact on all facets of daily life. Of course, that includes the way we shop with consumers shifting online at an unprecedented rate.

But – as the pandemic has worn on – many consumers have become increasingly eager to get back to stores. However, their preferences and expectations have changed considerably in the last six months. Retailers must adapt accordingly.

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Good, Better, Best: What Types of User-Generated Content Maximize Conversions?

UGC weaves the Voice of the Customer throughout your site, for greater authenticity and customer centricity. UGC adds functionality and utility to your website to support the buyer journey, and in doing so, it provides critical social proof that turns shoppers into buyers. In other words, the main benefit of UGC is that it maximizes conversions and drives sales. Here are the UGC that has the biggest impact, along with some real-life examples.

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PowerReviews Market Trends Snapshot – August 2020

Stabilization continues across the board, as “new normal” takes hold.

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The Definitive Guide to Product Sampling

By now, the value of reviews in converting browsers to buyers is well known. More reviews on your site = more sales. Product sampling is a proven strategy for accelerating the review generation process.
But product sampling campaigns contain a number of different elements and are serious challenge to execute.

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PowerReviews Market Trends Snapshot – July 2020

Stabilization across the board as consumers settle into a “new normal” following re-openings.

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Grow Sales by Showcasing Your Ratings & Review Content to More Shoppers

UGC offers compelling validation and social proof during the buying journey. How do you present it to shoppers in a way that will generate the most sales?

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PowerReviews Market Trends Snapshot – June 2020

Ecommerce landscape adapts to a new normal, while review submission volumes climb.

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