RESEARCH

The Power of Review Volume & Recency

How review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.

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The Perfect Review at a Glance

What’s a “perfect review” and how can you use them to elevate the trustworthy voice of your customers?

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PowerReviews Market Trends Snapshot – May 2020

COVID-19 epidemic sees ecommerce sales soar further; online review consumption remains high.

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Your Questions Answered: Everyday Influencers and Authentic Social Content

Everyday Influencers are consumers with significantly smaller follower footprints than celebrities. But crucially, the followers they do have trust them implicitly.

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PowerReviews Market Trends Snapshot – April 2020

COVID-19 epidemic pushes shoppers online and increases review consumption.

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Turn Every Customer into an Influencer

Social media influencing is at a critical inflection point: engagement rates are declining (down to 2.4% from 4% in 2016) and consumers are increasingly skeptical about content they see online.

Right now, authenticity is winning above all else, with 90% of millennials believing “authenticity” is the most important factor when choosing between brands – which is why brands are increasingly turning to “everyday influencers”. Find out why and how with our Guide.

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PowerReviews Guide: Building Brand Trust with Everyday Influencers

What is an everyday influencer, and how can brands use customer-generated content to maximize awareness, trust, and impact?

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How to Combat Amazon’s Fake Reviews With Authentic Feedback

Learn how fake reviews impact consumer trust and how PowerReviews combats fraudulent content to promote authenticity.

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How to Pave the Path to Purchase With Visual Content: A Complete Guide

How many obstacles do shoppers run in when trying to buy from you? See our ways to clean up the path to purchase.

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The State of Consumer Trust in Health & Beauty Shoppers

Detailed Insights from 2,000+ Shoppers Getting shoppers to trust brands …

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