RESEARCH

The Power of Review Volume & Recency

How review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.

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Meeting Grocery and CPG Shopper Digital Expectations in the Post Pandemic Era

The lasting impact of Covid on grocery shopping habits, according to a survey of 11,000+ consumers

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From Gen Z to Boomers: The Value of Review Recency Across Generations

Proven best practices for ensuring your consumers find the reviews they’re looking for — no matter their age.

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Beyond the Basics: Key Information Shoppers Look for in Product Reviews

What consumers look for in reviews, how these factors impact purchase behavior, and how they surface the content that meets their needs, according to a survey of more than 11,000 U.S. consumers.

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The Complete Guide to Ratings & Reviews (2022 Edition)

Optimize your Ratings and Reviews strategy for 2022. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.

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The Power of Review Volume & Recency

How the review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.

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Brand Health Index: Bath & Body Edition 2021

Beauty Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces

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How to Create a Winning UGC Program for Grocery Products (and Why You Need One)

In this guide, we’ll explore why UGC matters for grocery, as well as how to build an effective UGC program that helps you attract and convert grocery shoppers — wherever they choose to shop for your products.

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PowerReviews Holiday Consumer Survey 2021

Where, when and how consumers will shop during the 2021 holiday shopping season — and what will impact their purchase decisions — based on insights from nearly 8,000 consumers.

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The Definitive Guide to Product Sampling for Reviews

Based on our extensive experience managing product sampling campaigns for brands and retailers of all sizes, here are the nine key components of a great product sampling campaign that yields a high volume of quality content.

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