The Power of Review Volume & Recency
How review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.
- All
- Brand Health Index
- Consumer Research
- Insights
- All
- Brand Health Index
- Consumer Research
- Insights
Survey: The Ever-Growing Power of Reviews (2023 Edition)
How myriad factors – including ratings and reviews – impact consumer behavior throughout the purchase journey, based on research of more than 8,000 U.S. shoppers.
What You Need to Know About Boomers and Reviews
Here’s a snapshot of how Boomers consume reviews and how this content (or a lack thereof) impacts their purchase behavior, curated from our research from the past two years.
Gen X and Reviews: A Primer for Brands and Retailers
Here’s a snapshot of how Gen X shoppers consume reviews and how this content (or a lack thereof) impacts their purchase behavior, curated from our research from the past two years.
What Millennials Want from Reviews – and How it Shapes Their Shopping
Here’s a snapshot of how Millennial shoppers consume reviews and how this content (or a lack thereof) impacts their purchase behavior, curated from our research from the past two years.
How User-Generated Content Impacts Conversion: 2023 Edition
A complete breakdown of how interacting with user-generated content impacts conversion rates, based on an analysis of 1.5MM online product pages from over 1,200 brand and retailer sites during the entire year of 2022.
What Gen Z Shoppers Want from Reviews – and How This Content Shapes Purchase Behavior
Here’s a snapshot of how Gen Z shoppers consume reviews and how this content (or a lack thereof) impacts their purchase behavior, curated from our research from the past two years.
Why Do Shoppers Return Purchases, and How Can Brands and Retailers Reduce Returns
The main return habits of consumers and what brands and retailers can do to reduce their likelihood, according to a survey of 9,000+ consumers.
What Motivates Shoppers to Write Reviews in 2023?
The ideal conditions for generating a higher volume of quality reviews, based on a survey of more than 9,000 US shoppers.
Key Ingredients for Winning Product Listing Pages
Read on to explore why PLPs matter, and learn 14 key components that’ll improve the performance of yours (with plenty of real-life examples of these components in action).
