RESEARCH

The Power of Review Volume & Recency

How review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.

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PowerReviews Holiday Consumer Survey 2021

Where, when and how consumers will shop during the 2021 holiday shopping season — and what will impact their purchase decisions — based on insights from nearly 8,000 consumers.

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The Definitive Guide to Product Sampling for Reviews

Based on our extensive experience managing product sampling campaigns for brands and retailers of all sizes, here are the nine key components of a great product sampling campaign that yields a high volume of quality content.

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How Reviews Impact Purchase Behaviour of UK Shoppers in 2021

The role of ratings and reviews in the customer journey, according to research of more than 6,000 shoppers in the UK.

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Consumer Survey: Returns in Retail in 2021

Shopper opinions on returning items bought online and in-store, based on the results of a survey of 7,688 consumers.

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How Q&A Eliminates Uncertainty and Boosts Ecommerce Sales

The role of Q&A on PDPs and how this content impacts purchase behavior, based on insights from more than 7,500 U.S. consumers.

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Brand Health Index: Electronics Edition 2021

Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces

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2021 Consumer Survey: In-Store Shopping Trends & Preferences

To help retailers succeed, we surveyed 7,668 shoppers from age 18 to 80 to see how they really feel about going back to the store — and what retailers can do to earn their loyalty, and their dollars.

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How User-Generated Visual Content Became Fundamental to Ecommerce

The impact of user-generated photos and videos on purchase behavior, based on insights from more than 7,500 U.S. consumers.

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Millennial Shoppers & Reviews: A Deep Dive

There’s no denying that the shopping habits of Millennial consumers are vastly different from those of the generations that came before them. In order to attract and retain Millennial shoppers, brands and retailers must understand these key differences, and adapt their strategies accordingly.

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