The Power of Review Volume & Recency
How review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.
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- Brand Health Index
- Consumer Research
- Insights
- All
- Brand Health Index
- Consumer Research
- Insights
Why You Should Double Down on Product Reviews in a Downturn
Price is the primary shopper consideration during a downturn. Reviews provide justification for high price ticket items and drive product discovery.
From Discovery to Purchase: Key Digital & Physical Influences on the Customer Journey
How shoppers discover, browse, research, and buy products both online and in-store, according to a survey of nearly 13,000 consumers in the US
The Importance of Review Recency and Volume Among UK Shoppers
The value shoppers place on review recency and volume – and how each factor impacts purchase behaviour, based on a survey of more than 3,200 consumers in the UK
2022 Holiday Shopping Trends
Here’s a snapshot of when consumers will start checking off their lists, where they’ll shop, how much they’ll spend, and what will fuel their purchase decisions, according to 12,866 U.S. shoppers.
UGC Benchmarks: Review Influence on Online Traffic to Product Pages
More Reviews and Stronger Average Ratings Increase Product Page Visits
The Growing Threat of Fake Reviews for Brands and Retailers in the UK
Consumers’ growing concern with fake and manipulated product review footprints – and how brands and retailers can preserve the authenticity of this content, according to a survey of more than 3,200 shoppers in the UK
The State of Apparel & Footwear Shopping in 2022
How consumers browse and buy clothing and footwear products, according to a survey of nearly 12,000 shoppers
Top Must-Haves for Product Detail Pages that Convert
In this guide, we’ll discuss why it’s critical to continuously optimize product details pages – as well as the 10 key ingredients of PDPs that convert (with real-life examples of these ingredients in action).
Meeting Beauty Shopper Digital Expectations in a Post-Pandemic World
How COVID continues to impact how and where consumers shop for beauty products, according to research from 11,000+ shoppers.
