User-generated content is a gold mine of incredible insights just waiting to be discovered. But figuring out how to tap into this data source to drive impactful improvements can seem overwhelming.
If you’re not sure how to execute on this objective, you’re in good company. In fact, most brands and retailers do not effectively leverage the insights they receive from UGC. They typically see this form of feedback in a vacuum. It exists only to convince shoppers to buy products.
But the holistic analytic potential of this data is immense. If you fail to realize it, you are missing out. Big time.