What Consumers Consider When Shopping for Holiday Gifts for Others
It’s not surprising that price is the top factor influencing shoppers’ gift purchases this holiday season. However, ratings and reviews are a close second.
Notably, ratings and reviews are particularly important for younger shoppers. In fact, this content outranks price among Gen Z’ers. And it’s tied as the #1 factor among Millennials shopping for holiday gifts for others.
What Consumers Consider When Shopping for Themselves This Holiday Season
Price also tops the list of factors consumers consider when purchasing items for themselves during the holidays, followed close behind by ratings and reviews.
Again, ratings and reviews are particularly important among younger shoppers. In fact, this content trumps price among Gen Z’ers shopping for themselves during the holiday season. And it ranks as a close second for Millennials.
Ratings and Reviews are Essential for Holiday Shoppers
Holiday shoppers consider many factors when making purchases for themselves and others. Overall, price tops the list. That’s not surprising.
However, ratings and reviews are a close second. This content is particularly important for younger shoppers.
Now is the time to ensure you have plenty of ratings and reviews across your product catalog – especially those items you’re showcasing for the holidays. That way, consumers can make confident purchase decisions – whether they’re buying a gift for someone else or a little something for themselves.
Check out the survey hub for further insights.