Men’s Holiday Shopping Timing and Attitudes
For years, Black Friday served as the holiday shopping season. But this year, most men plan to get an earlier start on their shopping.
When Men Expect to Start Thinking About Holiday Shopping
July or earlier
10%
August
11%
September
22%
October
33%
November
22%
December
2%
0
%
of men say this is earlier than they typically start thinking about holiday shopping.
0
%
of men say it’s never too early to showcase holiday items online and in-store.
Men’s Anticipated Holiday Budgets
Most men plan to spend during the upcoming holiday season. And many plan to increase both their online and in-store holiday shopping this year.
Anticipated OVERALL (Online + In-Store) Holiday Spending
(Including events/activities, gifts, meals, etc.)
Less than $250
4%
$251-$500
10%
$501-$1,000
21%
$1,001-$2,000
30%
$2,001-$5,000
28%
More than $5,000
7%
0
%
plan to increase their ONLINE holiday shopping this year.
0
%
plan to spend more IN-STORE this holiday season compared to last year.
Men’s Top Holiday Shopping Destinations Online
Consumers have many options when it comes to holiday shopping online. Here’s a look at where men plan to shop online during the coming holiday season.
Where Men Plan to Shop This Holiday Season
Amazon.com
95%
Specific sites of brand that makes products you’re purchasing
68%
Walmart.com
62%
Retail Sites selling products from multiple brands
55%
Target.com
55%
The Role of Ratings and Reviews
Ratings and reviews will influence men’s holiday purchase decisions this year – whether they’re shopping for others or themselves.
0
%
say ratings and reviews will influence the gifts they purchase for others during the holiday season.
0
%
say this content will influence items they purchase for themselves during the holiday season.
This research is taken from 2023 Holiday Shopping Trends, a survey of 18,906 US consumers during August 2023.
Check out the survey hub for further insights.
Check out the survey hub for further insights.
