Top Websites for 2023 Holiday Browsing and Buying
Amazon.com
94%
Specific sites of brand that makes products you’re purchasing
68%
Walmart.com
65%
Retail Sites selling products from multiple brands
63%
Target.com
62%
Google
35%
Alternative search engine to Google
7%
Generational Comparison: Top Websites for Holiday Shopping
Gen Z
Amazon.com
92%
Specific sites of brand that makes products you’re purchasing
76%
Retail Sites selling products from multiple brands
72%
Target.com
70%
Walmart.com
59%
Google
43%
Alternative search engine to Google
8%
Millennials
Amazon.com
95%
Specific sites of brand that makes products you’re purchasing
73%
Target.com
70%
Walmart.com
67%
Retail Sites selling products from multiple brands
67%
Google
39%
Alternative search engine to Google
7%
Gen X
Amazon.com
95%
Walmart.com
65%
Specific sites of brand that makes products you’re purchasing
63%
Retail Sites selling products from multiple brands
59%
Target.com
53%
Google
31%
Alternative search engine to Google
6%
Boomers
Amazon.com
91%
Walmart.com
60%
Specific sites of brand that makes products you’re purchasing
45%
Retail Sites selling products from multiple brands
45%
Target.com
37%
Google
21%
Alternative search engine to Google
6%
Amazon Reigns When It Comes to Holiday Browsing and Buying
Consumers plan to browse and buy on myriad websites this holiday season. However, Amazon tops the list.
It’s important to ensure consumers have all the information they need to make informed purchase decisions, wherever they purchase your products. This includes comprehensive product details – as well as user-generated content including ratings and reviews.
This research is taken from 2023 Holiday Shopping Trends, a survey of 18,906 US consumers during August 2023.
Check out the survey hub for further insights.
Check out the survey hub for further insights.
