Women’s Holiday Shopping Timing and Attitudes
Black Friday may be the “official” start of the holiday shopping season. But most women start planning their holiday shopping well before that.
When Women Expect to Start Thinking About Holiday Shopping
July or earlier
12%
August
13%
September
23%
October
32%
November
18%
December
2%
0
%
of women say this is earlier than they’ve started thinking about holiday shopping in the past.
0
%
say it’s never too early to showcase holiday items online and in-store.
Women’s Anticipated Holiday Budgets
Women have healthy holiday budgets this year. And many plan to ramp up both their online and in-store holiday shopping.
Anticipated OVERALL (Online + In-Store) Holiday Spending
(Including events/activities, gifts, meals, etc.)
Less than $250
5%
$251-$500
17%
$501-$1,000
25%
$1,001-$2,000
27%
$2,001-$5,000
23%
More than $5,000
6%
0
%
plan to increase their ONLINE holiday shopping this year.
0
%
plan to spend more IN-STORE this holiday season compared to last year.
Women’s Top Holiday Shopping Destinations Online
Consumers have plentiful options when it comes to holiday shopping online. Here’s a look at where women plan to browse and buy during the coming holiday season.
Where Women Plan to Shop This Holiday Season
Amazon.com
94%
Specific sites of brand that makes products you’re purchasing
68%
Walmart.com
65%
Retail Sites selling products from multiple brands
64%
Target.com
62%
The Influence of Ratings and Reviews Among Female Holiday Shoppers
Ratings and reviews will be a top consideration among women this holiday season – both when they’re shopping for gifts for others and items for themselves.
0
%
say ratings and reviews will influence the gifts they purchase for others during the holiday season.
0
%
say this content will influence items they purchase for themselves during the holiday season.
This research is taken from 2023 Holiday Shopping Trends, a survey of 18,906 US consumers during August 2023.
Check out the survey hub for further insights.
Check out the survey hub for further insights.
