Expected Halloween Candy and Food Budgets
Most consumers plan to spend money on Halloween candy and food this year. However, the economy is impacting their candy and food spending.
Where Consumers Will Shop for Halloween Candy/Food
Consumers have plentiful options when it comes to purchasing Halloween candy and food. Here’s a look at where they plan to spend their food and candy budgets.
Factors That Influence Shoppers’ Halloween Candy and Food Purchases
There are many things consumers consider when shopping for Halloween candy and food. But one factor stands above the rest: price.
Candy - Predictably - a Halloween Staple
This year, most consumers plan to spend money on Halloween candy and other food. The most common places they plan to stock up are the grocery store and big box stores.
Halloween candy shoppers consider many factors when shopping for treats. Be sure you provide them with easy access to the information they seek out – including plenty of user-generated content. The presence of this content can give them the confidence they need to try out new brands and products.
Although – of course – nothing beats a bargain when it comes to Halloween candy.
Check out the survey hub for further insights.