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Deep Dive

Halloween Candy and Food Shopping in 2023

Candy and other food are staples of Halloween. Let’s take a closer look at how much consumers plan to spend on Halloween treats, where they plan to shop, and what factors will impact their purchase decisions. 

Expected Halloween Candy and Food Budgets

Most consumers plan to spend money on Halloween candy and food this year. However, the economy is impacting their candy and food spending. 

of consumers say that in light of the current economic environment, they plan to buy less costly Halloween candy this year.
0 %
Anticipated Spending On Halloween Candy and Food

Where Consumers Will Shop for Halloween Candy/Food

Consumers have plentiful options when it comes to purchasing Halloween candy and food. Here’s a look at where they plan to spend their food and candy budgets.

of consumers are at least somewhat willing to shop for Halloween candy through a brand or vendor they’ve never purchased from before.
0 %
Top Destinations for Halloween Candy and Food Shopping
Grocery store/supermarket
66%
Big box store (Target, Walmart)
63%
Amazon.com
32%
Big box store website (Target.com, Walmart.com)
28%
Online grocery store/supermarket
19%
Discount store
14%
Speciality Halloween/costume store
9%
Speciality Halloween/costume website
6%
Discount store website
5%

Factors That Influence Shoppers’ Halloween Candy and Food Purchases

There are many things consumers consider when shopping for Halloween candy and food. But one factor stands above the rest: price.

What Consumers Consider Before Purchasing Halloween Candy and Food
Price
65%
Experiencing/seeing the item in person
33%
Customer ratings and reviews
32%
Recommendations from friends/family
29%
Product photos and videos from the brand selling the product
24%
Search results on retail sites (e.g. Amazon.com or Walmart.com)
24%
Customer photos and videos
23%
Sizing charts/weight of the product
19%
Results on Google and similar search engines
18%

Candy - Predictably - a Halloween Staple

This year, most consumers plan to spend money on Halloween candy and other food. The most common places they plan to stock up are the grocery store and big box stores.

Halloween candy shoppers consider many factors when shopping for treats. Be sure you provide them with easy access to the information they seek out – including plenty of user-generated content. The presence of this content can give them the confidence they need to try out new brands and products.

Although – of course – nothing beats a bargain when it comes to Halloween candy.

The 2023 Halloween Spending Trends report is based on a survey of 18,906 US consumers fielded in August 2023.

Check out the survey hub for further insights.
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