Expected Halloween Costume Budgets
This year, the vast majority of consumers plan to spend on Halloween costumes. But for a significant portion of shoppers, the economy will impact their spending.
Where Halloween Costume Shoppers Get Inspired
Halloween costumes range from mundane to whacky. Here’s where consumers find their inspiration.
Where Consumers Plan to Shop for Halloween Costumes
Consumers have plentiful options when it comes to shopping for Halloween costumes. Here’s a look at where they plan to do their Halloween costume shopping.
Factors That Influence Shoppers’ Halloween Costume Purchases
Consumers weigh myriad factors when shopping for Halloween costumes. Some stand above the rest.
Many Factors Influence Halloween Costume Purchases
Consumers plan to shop for Halloween costumes via myriad brands and retailers. However, Amazon and specialty Halloween stores top the list.
Shoppers consider many factors when making a costume purchase decision. Be sure you make it as easy as possible for shoppers to access key information – including price, sizing, and user-generated content – regardless of the channel they use to shop for your products.
Check out the survey hub for further insights.
