Expected Halloween Decor Budgets
This year, most consumers plan to spend money on Halloween decor.
0
%
of consumers say that as a result of the current economy, they plan to purchase less Halloween decor than usual – or none at all.
Anticipated Spending On Halloween Decorations
How Halloween Decor Spending Compares to Christmas Decor Spending
Nearly a quarter of consumers plan to spend as much on Halloween decorations as they do Winter holiday (e.g. Christmas) decorations.
Where Consumers Plan to Shop for Halloween Decor
Consumers have many choices when it comes to shopping for Halloween decor. Here’s where they plan to browse and buy.
0
%
Of those shopping for Halloween decor say they’d be at least somewhat willing to shop with a brand or vendor they’ve never purchased from before.
Most Popular Spots for Halloween Decor Shopping
Big box store (Target, Walmart)
54%
Amazon.com
51%
Big box store website (Target.com, Walmart.com)
30%
Discount store
24%
Arts and crafts store
23%
Home decor or hardware store (Home Depot, Lowe’s etc.)
22%
Grocery store/supermarket
19%
Thrift store
15%
Home decor or hardware website (homedepot.com, lowes,com etc.)
14%
Online grocery store/supermarket
11%
Online arts and crafts store
11%
Discount store website
9%
Department store (Macy’s, Nordstrom)
8%
Department store website (macys.com, nordstrom.com)
7%
Consumers are Eager to Decorate for Halloween
This year, the vast majority of consumers plan to spend money on Halloween decor. In fact, nearly a quarter of consumers say they plan to spend as much on Halloween decorations as they do on Winter holiday (e.g. Christmas) decor.
But where will they purchase Halloween decor? Big box stores and Amazon top the list.
Be sure your shoppers have all the information they need to make confident Halloween decor purchase decisions – wherever they opt to browse and buy your products.
The 2023 Halloween Spending Trends report is based on a survey of 18,906 US consumers fielded in August 2023.
Check out the survey hub for further insights.
Check out the survey hub for further insights.
