Gen Z’s Attitudes Towards Halloween
Gen Z is enthusiastic about Halloween. And many are willing to get an early start on the celebrations.
Gen Z’s Halloween Budgets
Gen Z’ers have healthy Halloween budgets. Yet, many of those budgets will be impacted by the current economic environment.
The Influence of User-Generated Content on Gen Z’s Halloween Purchases
Gen Z’ers will weigh many factors when shopping for Halloween items. However, user-generated content is becoming increasingly important.
Ratings and Reviews
User-Generated Photos and Videos
Gen Z’s Openness to New Brands/Vendors
Most consumers have their go-to stores and websites. However, many Gen Z’ers are willing to try something new when shopping for Halloween items.
Check out the survey hub for further insights.