Men’s Attitudes Towards Halloween
This year, the vast majority of men plan to celebrate Halloween. And some are willing to start the celebrations quite early.
Men’s Halloween Budgets
A significant portion of men consider Halloween a significant shopping period. Here’s a closer look at their anticipated Halloween spending this year.
The Role of User-Generated Content for Male Halloween Shoppers
Men consider myriad factors when purchasing Halloween items. User-generated content is high on the list.
Ratings and Reviews
User-Generated Photos and Videos
Men’s Willingness to Try New Brands/Vendors for Halloween Shopping
Most men have tried-and-true stores and websites where they shop. But when it comes to Halloween shopping, many are willing to try new brands and vendors.
Check out the survey hub for further insights.