Men’s Attitudes Towards Halloween
This year, the vast majority of men plan to celebrate Halloween. And some are willing to start the celebrations quite early.
plan to celebrate Halloween this year.
0
%
say it’s never too early for Halloween items to be showcased online or in-store.
0
%
Men’s Halloween Budgets
A significant portion of men consider Halloween a significant shopping period. Here’s a closer look at their anticipated Halloween spending this year.
Anticipated Overall Halloween Spend
(Including events, activities, gifts, costumes, candy, meals, parties, decor, etc.)
of men consider Halloween a significant shopping period for their household.
0
%
The Role of User-Generated Content for Male Halloween Shoppers
Men consider myriad factors when purchasing Halloween items. User-generated content is high on the list.
Ratings and Reviews
will consider ratings and reviews when purchasing a Halloween costume.
0
%
will consider this content when purchasing Halloween candy or food.
0
%
User-Generated Photos and Videos
will consider photos and videos from other shoppers when purchasing a Halloween costume.
0
%
will consider this content when purchasing Halloween candy or food.
0
%
Men’s Willingness to Try New Brands/Vendors for Halloween Shopping
Most men have tried-and-true stores and websites where they shop. But when it comes to Halloween shopping, many are willing to try new brands and vendors.
are willing to shop with a new vendor or brand for a Halloween costume.
0
%
feel this way when shopping for Halloween candy or food.
0
%
are willing to give a new to them brand or store a try when shopping for Halloween decor.
0
%
The 2023 Halloween Spending Trends report is based on a survey of 18,906 US consumers fielded in August 2023.
Check out the survey hub for further insights.
Check out the survey hub for further insights.