Women’s Attitudes Towards Halloween
This year, most women plan to celebrate Halloween. And many are willing to get an early start.
Women’s Halloween Budgets
The majority of women plan to spend on Halloween items this year. Here’s a closer look at their expected Halloween budgets for 2023.
The Influence of User-Generated Content for Women
Women rely on user-generated content when shopping across myriad product categories – including Halloween items.
Ratings and Reviews
User-Generated Photos and Videos
Women’s Willingness to Try New Brands and Vendors for Halloween Shopping
When it comes to Halloween shopping, most women are willing to give new-to-them brands and vendors a try.
Check out the survey hub for further insights.