Millennials’ Attitudes Towards Halloween
Millennials are the generation most likely to celebrate Halloween. And a significant portion are willing to get an early start on the celebrations.
Millennials’ Halloween Budgets
Millennials have the highest Halloween budgets of all generational groups. However, many say the current economy will have an impact on their Halloween spending.
The Role of User-Generated Content for Millennials Shopping for Halloween Items
There are many factors that’ll influence Millennials’ Halloween purchase decisions this year. User-generated content is high on the list.
Ratings and Reviews
User-Generated Photos and Videos
Millennials’ Openness to New Brands and Vendors
Millennials – like all other generations – have their tried and true stores and websites. However, many are willing to try something new when shopping for Halloween items.
Check out the survey hub for further insights.