Millennials’ Attitudes Towards Halloween
Millennials are the generation most likely to celebrate Halloween. And a significant portion are willing to get an early start on the celebrations.
plan to celebrate Halloween this year.
0
%
say it’s never too early for Halloween items to be showcased online or in-store.
0
%
Millennials’ Halloween Budgets
Millennials have the highest Halloween budgets of all generational groups. However, many say the current economy will have an impact on their Halloween spending.
Anticipated Overall Halloween Spend
(Including events, activities, gifts, costumes, candy, meals, parties, decor, etc.)
say their Halloween spending will be impacted by the broader economic environment.
0
%
The Role of User-Generated Content for Millennials Shopping for Halloween Items
There are many factors that’ll influence Millennials’ Halloween purchase decisions this year. User-generated content is high on the list.
Ratings and Reviews
will consider ratings and reviews when purchasing a Halloween costume.
0
%
will consider this content when purchasing Halloween candy or food.
0
%
User-Generated Photos and Videos
will consider photos and videos from other shoppers when purchasing a Halloween costume.
0
%
will consider this content when purchasing Halloween candy or food.
0
%
Millennials’ Openness to New Brands and Vendors
Millennials – like all other generations – have their tried and true stores and websites. However, many are willing to try something new when shopping for Halloween items.
are willing to shop with a new vendor or brand for a Halloween costume.
0
%
feel this way when shopping for Halloween candy or food.
0
%
are willing to give a new to them brand or store a try when shopping for Halloween decor.
0
%
The 2023 Halloween Spending Trends report is based on a survey of 18,906 US consumers fielded in August 2023.
Check out the survey hub for further insights.
Check out the survey hub for further insights.