Deep Dive

How Boomers Leverage User-Generated Visual Content Throughout the Purchase Journey

Boomers are spending a growing portion of their budgets online. Many are seeking out photos and videos from fellow customers prior to making a purchase. Here, we zero in on Boomers’ perceptions of user-generated visual content, why it matters, and how it’s shaping purchase behavior, based on survey responses from 1,202 Boomer consumers in the US.