Men’s Dependence on Visual Content
Men seek out visual content – including photos and videos – when weighing their purchase options. Increasingly, they seek out photos and videos from other customers of products being used in real life.
Why Men Value User-Submitted Photos and Videos
There are a number of reasons why men value user-generated photos and videos. A few rise to the top.
How User-Submitted Photos and Videos Influence Men’s Purchase Decisions
The presence (or absence) of user-generated visual content has an impact on men’s purchase behavior.
When Men Value User-Generated Visual Content Most
Men seek out photos and videos from other shoppers when shopping for products across many categories. However, this content is particularly impactful for certain products.
Where Men Want to Find User-Generated Photos and Videos
Men want to find user-generated photos and videos on product pages and elsewhere on ecommerce sites – as well as incorporated into other marketing initiatives.
This research is taken from The Role and Impact of User-Generated Visual Content on Shopper Behavior, a survey completed by 15,870 US consumers during December 2023.
Check out the survey hub for further insights.