Resources

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Welcome to the resources library. Browse our customer engagement content to create better experiences both on and offline.

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  • All
  • Best Practices
  • Blog
  • Brand Health Index
  • Category Scorecard
  • Consumer Research
  • Insights
  • News
  • UGC Benchmarks
  • Webinars
All
  • All
  • Best Practices
  • Blog
  • Brand Health Index
  • Category Scorecard
  • Consumer Research
  • Insights
  • News
  • UGC Benchmarks
  • Webinars
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The Importance of Reviews for High Consideration Items

Reviews are an important element in a shopper’s ...
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PowerReviews Launches Seller Ratings & Suite of Products at Shop.org

PowerReviews plans to release new product features and Seller Ratings at this year's Shop.org event.
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Too Good to Be True: The Power of Negative Reviews

Shoppers are more likely to buy products that ...
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PowerReviews & Northwestern’s Spiegel Research Center Find 5 Star Product Ratings Are Too Good to Be True

Study explores how specific features of ratings and ...
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evo Increases Reviews Written on Mobile by 204%

evo is a leading online retailer of outdoor ...
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Northwestern Study Volume 1: From Reviews to Revenue

The first volume of research with Northwestern University looks at the influence of ratings and reviews.
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How to Motivate Customers to Write Reviews

Reviews are an important part of a customer’s ...
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How Ratings and Reviews Influence Sales: Webinar Video

Featured Presenters Tom Collinger | Executive Director | Northwestern University ...
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Reviews to Revenue: How Ratings & Reviews Influence Sales

We teamed up with Northwestern University to understand how ratings and reviews influence sales.
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