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From Gen Z to Boomers: The Value of Review Recency Across Generations
Proven best practices for ensuring your consumers find the reviews they’re looking for — no matter their age.
Proven best practices for ensuring your consumers find the reviews they’re looking for — no matter their age.
What consumers look for in reviews, how these factors impact purchase behavior, and how they surface the content that meets their needs, according to a survey of more than 11,000 U.S. consumers.
The easy answer is, as many as possible. Think of reviews like cookies or cat videos. You can never have too many!
But let’s be real: a vague answer like “as many as possible” isn’t exactly helpful when you’re determining your review generation goals. Sure, one is better than none. But what number will ensure you achieve maximum ROI from your efforts?
To ensure reviews positively impact purchasing decisions, brands and retailers must implement strategies to consistently bring in a steady stream of fresh reviews, and make those reviews easy for customers to find.
Do recent reviews carry more weight than older reviews? How important is review volume? Is it better to have fewer, more recent reviews or more, older reviews?
Discover best practices for collecting, displaying, and leveraging reviews in the footwear space, using real-world examples from successful brands.
How do you ensure you only promote authentic UGC? And how do you prevent the publishing of fake reviews? It all comes down to content moderation.
Read on as we review the power of socially generated UGC, and how brands can leverage UGC imagery to boost sales this holiday season.
In this guide, we’ll explore why UGC matters for grocery, as well as how to build an effective UGC program that helps you attract and convert grocery shoppers — wherever they choose to shop for your products.