How do you ensure you only promote authentic UGC? And how do you prevent the publishing of fake reviews? It all comes down to content moderation.
Based on our extensive experience managing product sampling campaigns for brands and retailers of all sizes, here are the nine key components of a great product sampling campaign that yields a high volume of quality content.
The role of Q&A on PDPs and how this content impacts purchase behavior, based on insights from more than 7,500 U.S. consumers.
We know incentives are enough to motivate 73% of consumers to write reviews. But what incentives actually work?
Our latest findings on the impact of review volume on conversion, broken down by industry, with tips for boosting your own review count and quality.
In this post, we’ll zero in further to explore the top five reasons shoppers write reviews — and how your brand can leverage these motivations to start generating a higher volume of this conversion-boosting content.
The evolving role of ratings and reviews on the path to purchase, according to research of more than 6,500 U.S. shoppers.
