Reliance on Reviews
This year, 94% of consumers read ratings and reviews when shopping online for groceries at least occasionally – up from 90% in 2022.
Impact of Reviews on Product Discovery
The presence of reviews has a big impact on whether a consumer decides to explore a product – or look elsewhere.
63% of online grocery shoppers say they’re more likely to click through to a product page (from the search results, homepage, or elsewhere on the grocery service site) if there are ratings and reviews highlighted there.
Impact of Reviews on Willingness to Try New Products and Brands
Nine in 10 (90%) of consumers are open to trying new or unknown grocery products when shopping online, a topic we discuss in more detail here.
There’s some risk involved with trying new products. Reviews help shoppers mitigate that risk. 90% indicate they’re more likely to purchase a grocery item they’ve never purchased before if there are customer reviews available for it – up from 83% in 2022.
Ratings and Reviews are a Must for Online Grocery Shoppers
Today, 94% of consumers read ratings and reviews when shopping online for groceries at least occasionally. If they’re not able to find this content, they’re likely to look elsewhere.
Make it a priority to collect plenty of ratings and reviews for your grocery products. And be sure to launch any new products with reviews already in place. The presence of this content will boost shoppers’ confidence – and their likelihood of giving your new products a try.
In addition, be sure to showcase reviews so they’re easy to find and consume from any device. At a minimum, prominently display reviews on your product pages. Also, consider adding this content to other parts of your website – including category and home pages. Seeing reviews in these places entices shoppers to click through to learn more about your products offerings.