Consumer Survey

Grocery and CPG: Key Shopping Trends in 2023

Traditionally, nearly all grocery and consumer packaged goods (CPG) products were purchased within the four walls of a brick-and-mortar store. But when the COVID-19 pandemic initially hit, the adoption of online grocery shopping quickly accelerated. By now, it’s become clear the online grocery shopping habits consumers picked up during the pandemic have lasting power. 

Rather than shopping in-store or online, most grocery shoppers are doing both. Grocery brands and retailers must work hard to meet shoppers’ expectations – wherever they choose to shop.