Where Millennials Shop for Groceries
Millennials are the heaviest users of online grocery shopping services. But they’re purchasing grocery items in-store, too.
Millennials’ Online Grocery Shopping Habits
Millennials opt to shop online for myriad reasons. But they’re not always sticking to their tried-and-true products when they do.
The Influence of Ratings and Reviews on Millennials’ Online Grocery Shopping Habits
Millennials depend on reviews to make informed purchase decisions across myriad product and service categories. Grocery is no exception.
The Value of Other Types of UGC for Online Grocery Shoppers
Ratings and reviews are an important resource for Millennials shopping online for groceries. However, they also value other types of user-generated content.
Millennials’ In-Store Grocery Shopping Habits
Millennials continue to shop for groceries in brick-and-mortar stores. And they can often be found pulling out their mobile devices to help them shop.
The Impact of Reviews on In-Store Grocery Shopping
Increasingly, Millennials want to access ratings and reviews while shopping for groceries in-store. The presence of this content has a powerful impact on purchase behavior.