Where Boomers Shop for Groceries
Increasingly, Boomers are getting comfortable browsing and buying groceries online. But that doesn’t mean they’re abandoning brick-and-mortar grocery stores.
Boomers’ Online Grocery Shopping Habits
Boomers shop online for groceries for many reasons. When they do, they often stray from their list of tried-and-true products.
The Influence of Ratings and Reviews on Boomers’ Online Grocery Shopping Habits
Boomers turn to reviews when shopping online for just about any type of product. Groceries are no exception.
The Value of Other Types of UGC for Online Grocery Shoppers
Increasingly, Boomers value other types of user-generated content when shopping online for groceries.
Boomers’ In-Store Grocery Shopping Habits
Boomers still frequent brick-and-mortar grocery stores. When they do, they often use their mobile phones to help them shop.
The Impact of Reviews on In-Store Grocery Shopping
Reviews aren’t just for online shopping. Increasingly, Boomers want to be able to access this content while shopping in brick-and-mortar grocery stores. And when they’re able to find it, their conversion likelihood increases.