Deep Dive

Gen X Grocery Shopping Snapshot

For years, Gen X’ers had no choice but to purchase their groceries in a brick-and-mortar store. But today, most use a blend of online and in-store shopping to get what they need. Here’s a look at how Gen X’ers are browsing and buying groceries online and in-store – and how ratings and reviews and other types of UGC influence their purchase behavior. 

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