Where Gen X Shops for Groceries
It’s clear online grocery shopping is growing in popularity among Gen X shoppers. But brick-and-mortar continues to thrive.
Gen X’s Online Grocery Shopping Habits
Gen X’ers shop online for many reasons. And when they do, they’re not always sticking to the products they know and love.
The Influence of Ratings and Reviews on Gen X’s Online Grocery Shopping Habits
Gen X turns to ratings and reviews across myriad product categories. Grocery is no exception.
The Value of Other Types of UGC for Online Grocery Shoppers
Ratings and reviews empower online grocery shoppers to make informed purchase decisions. But Gen X’ers also find tremendous value in other types of user-generated content.
Gen X's In-Store Grocery Shopping Habits
Gen X’ers continue to purchase a portion of their groceries in-store. When they do, they often reach for their phones to help them shop.
The Impact of Reviews on In-Store Grocery Shopping
Increasingly, Gen X’ers want to access ratings and reviews when shopping in-store for groceries. And the presence of this content positively impacts their purchase behavior.