Brands and retailers know the power of Instagram.
With the rise in popularity of the network, the demand for more advertising opportunities grows too. Data from DigiDay found Instagram ad spend has now eclipsed Facebook by as much as 23%, even though there are millions of more users on Facebook. The report also found both Instagram clicks (9%) and impressions (20%) outperformed Facebook.
And as brands find themselves spending more time on the network, it’s still challenging to know the exact Instagram sizes and ad dimensions for images and videos. Businesses are spending huge budgets on Instagram ads, so it might be worth your time to know what type of content will look the best.
We’re going to make it easy and break down all the Instagram sizes and ad formats by pixels, resolutions, aspect ratios and more to ensure you’re posting the highest quality content.
Jump ahead to any section to get the most up to date Instagram sizes for 2019:
- Instagram Bio Image Sizes
- Instagram Image Sizes
- Instagram Image Ads Sizes
- Instagram Video Sizes
- Instagram Video Ads Sizes
Looking for all the Instagram sizes in one sortable place? Make a copy or bookmark our free up-to-date Google Doc that includes everything in this guide!
Instagram Bio Images
Your bio is incredibly important on Instagram. This is how users link to your store or find more information about you.
That’s why we’re going to start things off with every Instagram size and dimension you’ll need to know in the bio section:
Instagram Profile Photo Size – Recommended 110 x 110 Pixels
With approximately 80% of Instagram users following at least one business account, it’s important to make sure your shoppers find and recognize your account. Whether customers search for you or see you on Instagram paid ads, your logo should be well positioned in the Instagram profile photo.
Instagram Profile Details:
- Recommended Resolution: 110 x 110 pixels
- Maximum Resolution: 180 x 180 pixels
- Aspect Ratio: 1:1 and square photo (shows as a circle)
Instagram Thumbnail Image Size – Displays at 161 x 161 Pixels
When viewing a profile either on desktop or mobile, thumbnail images appear. Whether the post is a video or image, Instagram creates a thumbnail image in your profile. There’s no way to change the dimensions or ratio on the thumbnail images.
Instagram Thumbnail Details:
- Displayed: 161 x 161 pixels (thumbnail images)
- Aspect Ratio: Appears as 1:1
Instagram Stories Thumbnail Image Size
On the other hand, Instagram recently added image thumbnails for Instagram Stories. This content does not disappear after 24 hours like regular Instagram Stories, but instead, work as a curated image to link to specific video categories in your profile.
Instagram Stories Thumbnail Details:
- Displayed: Approximately 86 x 86 pixels
- Images Rendered: 150 x 150 pixels
- Aspect Ratio: Appears as 1:1
Instagram Image Sizes
In this next section, we’ll cover the various Instagram sizes for published posts. This includes any non-ad image type you can publish to your feed.
Instagram Square Image Size – 1936 x 1936 Pixels
There are three different dimensions for Instagram photos once they are published: square, landscape and portrait. The first one we’ll cover is square, which as you probably guessed, appears as a square on a user’s feed.
Instagram Square Image Details:
- Minimum Resolution: 600 x 600 pixels
- Max Resolution: 1936 x 1936 pixels
- Minimum Aspect Ratio: 4:5 (for square, landscape and portrait)
- Max Aspect Ratio: 1.91.1 (for square, landscape and portrait)
- Recommended Aspect Ratio: 1:1
- Image Formats: JPG or PNG (for all image dimensions)
- Max Image File Size: 30 MB (for all image dimensions)
- Recommended File Size for PNG: Under 1 MB as larger may be pixelated (for all image dimensions)
Instagram Landscape (Horizontal) Image Size – 1200 x 628 Pixels
Often used for nature and outdoor images, the landscape option is another one of the publishable dimensions. Landscape appears with less image height in feeds, often allowing your caption to appear without scrolling further down.
Instagram Landscape Image Details:
- Minimum Resolution: 600 x 315 pixels
- Recommended Resolution: 1200 x 628 pixels (or a minimum width of 600)
- Recommended Aspect Ratio: 1.91:1
Instagram Portrait (Vertical) Image Size – 1080 x 1350 pixels
Known as the portrait dimension, this shows content vertically in a user’s feed. This is one of the more common sizes because you have to choose the other two, while this works as the preset within Instagram. Additionally, this image format often takes up the majority of the screen–sometimes causing users to scroll down to read captions.
Instagram Portrait Image Details:
- Recommended Resolution: 1080 x 1350 pixels
- Minimum Resolution: 600 x 750 pixels (or a minimum width of 600)
- Recommended Aspect Ratio: 4:5
Instagram Stories Image Size – 1080 x 1920
With the addition of Instagram Stories, brands and retailers have another way to get content in front of users. The best part is this relatively new format works well for companies. In fact, a third of the most viewed Instagram Stories are from business accounts.
Instagram Stories Image Details:
- Recommended Resolution: 1080 x 1920 pixels
- Minimum Resolution: 600 x 1067 pixels
- Max Aspect Ratio: 9:16
- Minimum Aspect Ratio: 16:9 to 4:5
- Max Image File Size: 30 MB
Instagram Image Ads Sizes
You know it. Your shoppers know it too.
Instagram is a fast-growing ecommerce connection for businesses reaching their core audience. While this is just one of the benefits of Instagram, more brands look to Instagram ads to showcase their products.
Data shows that 72% of shoppers admit to purchasing a product they discovered on Instagram. So make sure your ads are correctly sized and fitted for the visual app.
Instagram Square, Landscape & Portrait Ads Image Sizes
Businesses have the option to select square, landscape or portrait dimensions for Instagram ads. These ads are placed within users’ feeds, but there are some guidelines to know before you get started.
Instagram Ads Image Details:
- Minimum Image Width: 500 pixels
- Minimum Aspect Ratio: 4:5
- Max Aspect Ratio: 1.91:1
- Aspect Ratio Tolerance: 1%
- Max File Size: 30 MB
- Image Formats: JPG or PNG
- Max Caption Length: Under 125 characters (2 lines of text will display)
- Max Text Length: 2200 characters
- Max Number of Hashtags: 30
Instagram Stories Ads Image Sizes
Just like the square, landscape and portrait image dimensions, Instagram Stories also allows photo ads. However, the details are a bit different because the image takes up the entire screen of the mobile device. These images have their own specific guidelines to follow.
Instagram Stories Ads Image Details:
- Minimum Image Width: 500 pixels
- Minimum Aspect Ratio: 16:9 to 4:5
- Max Aspect Ratio: 9:16
- Max Image Ad Duration: 5 seconds (or until user swipes out)
- Text to Image Ratio: 20% (more text may result limited delivery)
- Recommended Limits: Leave roughly 250 pixels (14%) text- and logo-free at bottom and top of the image (i.e. if photo is 1080 x 1920 pixels, ensure text, CTAs and logos are within 1080 x 1420 pixels)
Instagram Carousel Ads Image Sizes
Instagram carousel ads allow users to scroll horizontally through additional images. This is ideal for brands promoting variants of the same product or a list of products that go well together. Carousel image ads can be square, landscape or portrait dimensions. They follow the same size guidelines as the non-ad formats, despite a few variations.
Instagram Carousel Ads Image Details:
- Dimensions: Same as square, landscape and portrait
- Aspect Ratio: Same as square, landscape and portrait
- Image Formats: JPG or PNG
- Ad Text Guidelines: Same as Image Ads
- Max Number of Cards in Carousel Ads: 10 images
Instagram Video Sizes
Video content certainly appears to be one of the most valuable segments for brands and retailers. In fact, data from Tubular Insights found when consumers watch a branded social media video, 64% are more likely to make a purchase after viewing.
Statistics like this are the reason why so many businesses flock to Instagram. Video content is growing in popularity, but first–it’s time to learn the Instagram video specs:
Instagram Square, Landscape & Portrait Video Sizes
Much like the image dimensions, Instagram allows videos to follow the three main sizes we discussed earlier. Check out the specific guidelines before you upload your videos to the social media channel.
Instagram Video Details:
- Minimum Video Width: 500 pixels
- Minimum Aspect Ratio: 4:5
- Max Aspect Ratio: 1.91.1
- Recommended Aspect Ratio: 1:1 (square), 1.91:1 (landscape), 4:5 (portrait)
- Video Formats: MP4 or MOV recommended (full list here)
- Max Video File Size: 4 GB
- Video Length: 1 to 120 seconds
Instagram Stories Video Sizes
Instagram Stories gives users the chance to quickly scroll through content and eventually, a slew of ads. The quick moving Instagram Stories are a challenging format for some brands and retailers, but it’s critical to get the appropriate sizes and formats down, so your content meets the requirements and looks fresh.
Instagram Stories Video Details:
- Minimum Image Width: 500 pixels
- Minimum Aspect Ratio: 16:9 to 4:5
- Max Aspect Ratio: 9:16
- Video Formats: MP4 or MOV recommended (full list here)
- Max Video File Size: 4 GB
Instagram TV Video Sizes
One of the newest features to come to Instagram is IGTV or Instagram TV. Much like the explore option, this allows users to go through curated video content based on your interests to watch longer video content. Users can subscribe and get the video content as it’s uploaded.
Instagram TV Video Details:
- Aspect Ratio: 9:16 (no landscape)
- Minimum Resolution: 720 pixels
- Video Format: MP4
- Video Duration: 15 seconds to 10 minutes (large or verified accounts have up to 60 minutes, but must upload videos via desktop)
- Max Video File Size: 650 MB for up to 10 minutes and 3.6 GB for up to 60 minutes)
- Frames Per Second: 30 FPS
- Video Cover Photo Dimensions: 420 x 654 pixels
- Video Cover Photo Aspect Ratio: 1:1.55
Instagram Video Ads Sizes
Instagram is an ecommerce opportunity for brands and retailers to get discovered. In fact, 60% of users discover new products on Instagram, which why you should be targeting your demographics here.
Instagram Square, Landscape & Portrait Video Ads Sizes
It should come to no surprise that Wordstream reported more than half of videos are watched on mobile devices. Luckily for advertisers, Instagram allows paid content to appear on all three video dimensions.
Instagram Video Ads Details:
- Minimum Video Width: 500 pixels
- Minimum Aspect Ratio: 4:5
- Max Aspect Ratio: 1.91.1
- Recommended Aspect Ratio: 1:1 (square), 1.91:1 (landscape), 4:5 (portrait)
- Video Formats: MP4 or MOV recommended (full list here)
- Max Video File Size: 4 GB
- Video Length: 1 to 120 seconds
- Aspect Ratio Tolerance: 1%
- Max Caption Length: Under 125 characters (2 lines of text will display)
- Max Text Length: 2200 characters
- Text to Image Ratio: 20% (more text may result limited delivery)
- Max Number of Hashtags: 30
- Video Captions: Optional
- Sound Required: No
Instagram Stories Ad Video Size
Instagram’s own data shows it currently has more than 2 million monthly advertisers, which makes the platform a must for brands and retailers. Additionally, half of businesses create at least one or more Instagram Stories a month. Get the right Stories video specs to publish clean and valuable content.
Instagram Stories Ads Video Details:
- Aspect Ratio: Same as non-ad Stories video
- Video Formats: Same as non-ad Stories video
- Max Video File Size: Same as non-ad Stories video
- Max Video Ad Length: 15 seconds (then users can exit or select full duration)
- Max Video Ad Duration: 60 seconds
- Text to Image Ratio: 20% (more text may result limited delivery)
- Ad Text Guidelines: Same as Stories Image Ads
- Video Captions: Not available
- Sound Required: No
- URLs: Avoid URLs in ad text (not clickable)
- Recommended Limits: Leave roughly 250 pixels (14%) text- and logo-free at bottom and top of the image (i.e. if photo is 1080 x 1920 pixels, ensure text, CTAs and logos are within 1080 x 1420 pixels)
Instagram Carousel Ad Video Sizes
Publishing more videos isn’t necessarily an overkill for customers. Invisia’s list of video statistics showed 90% of users say video plays an essential role in their path to purchase. That’s why Instagram provides carousel video ads, which shows your shoppers multiple videos in a single ad.
Instagram Carousel Ads Video Details:
- Dimensions: Same as square, landscape and portrait videos
- Aspect Ratio: Same as square, landscape and portrait videos
- Video Formats: Same as square, landscape and portrait videos
- Max Video File Size: 4 GB
- Ad Text Guidelines: Same as Image Ad
- Max Number of Cards in Carousel Ads: 10 videos
- Max Video Duration: 120 seconds
- Video Captions: Optional
- Sound Required: No
Sources
To put this information together, we pulled the Instagram sizes from the following sources:
- Facebook Business Ads Guide to Images
- Facebook Business Ads Guide to Videos
- Facebook Character Limits One-Sheeter
- Facebook Business Help Center
- Instagram Help Center
If you’re a business looking to connect Instagram to your product pages to take advantage of user-generated content, contact our team to learn more about the PowerReviews Visual and Social Suite!
