Deep Dive

What Apparel Shoppers Want from Reviews

Ratings and reviews are a top consideration among apparel shoppers. This content is significantly more impactful than any other marketing tactic – including word of mouth. If you’re interested in exploring the impact of ratings and reviews versus that of other marketing tactics, head over here. 

Here, we’ll explore the components of reviews apparel shoppers value the most – and what brands and retailers can do to make this content even more useful for consumers.