Consumer Survey

Apparel Shopping Trends in 2023

In the past, all clothing and footwear was purchased within the four walls of a brick-and-mortar store. Today, consumers shop for apparel online, in-store, and oftentimes, a combination of the two.

But competition is fierce. Apparel brands and retailers must have a firm understanding of apparel shoppers’ habits and preferences – and then adapt their strategies accordingly. Only then will they be able to attract, convert, and retain modern apparel shoppers.