Gen Z Apparel Budgets
We’re in the midst of economic uncertainty. Yet, Gen Z continues to spend on apparel.
Most Impactful Marketing Channels Among Gen Z
Apparel brands and retailers employ myriad marketing tactics to reach Gen Z’ers. However, user-generated content is what’s most impactful among these young shoppers.
The Importance of Ratings and Reviews for Gen Z Apparel Shoppers
Whether they’re shopping for clothing or footwear, Gen Z shoppers depend on ratings and reviews.
The Value of User-Generated Visual Content Among Gen Z Apparel Shoppers
Brand or retailer-provided imagery is still important. But when shopping for apparel, most Gen Z’ers specifically look for photos and videos from real-life consumers.
Gen Z’s Reliance on Q&A
When an in-store shopper has a question, they can ask a sales associate. Gen Z online apparel shoppers often bridge the gap by reading customer Q&A.
Gen Z’s Apparel Return Habits
Gen Z’ers are no strangers to returning apparel purchased online. In order to reduce returns, brands and retailers must zero in on the reasons behind them.
How Gen Z’s Concern for the Environment Influences Their Apparel Purchase Decisions
Increasingly, Gen Z’ers pay to the environmental impact of their apparel purchase decisions.
Check out the survey hub for further insights.
