Apparel Purchasing Habits of Men
Overall, men spend about as much as women on apparel each year. However, they’re purchasing fewer apparel items.
Information Impacting Men’s Apparel Purchase Decisions
Men seek out various types of information when making apparel purchase decisions. User-generated content is high on the list.
Men’s Reliance on Ratings and Reviews
Male apparel shoppers rely on ratings and reviews to make informed purchase decisions.
The Value of User-Generated Visual Content
When shopping for apparel, male consumers turn to user-generated imagery less frequently than their female counterparts. However, most still seek it out at least sometimes.
Men’s Dependence on Q&A
Questions often arise when shopping for clothing and footwear online. Men frequently use the Q&A portion of product pages to get answers.
Apparel Returns Among Men
Men are less likely than women to return apparel purchased online.
Check out the survey hub for further insights.