Millennial Apparel Budgets
We’re in the midst of economic uncertainty. Yet, Millennials continue to spend on apparel.
Most Impactful Marketing Channels Among Millennials
Apparel brands and retailers use various marketing channels to reach Millennials. However, user-generated content is most impactful with this generation.
The Importance of Ratings and Reviews for Millennial Apparel Shoppers
For Millennial apparel shoppers, ratings and reviews aren’t a nice-to-have; they’re a must-have.
The Value of User-Generated Visual Content Among Millennial Apparel Shoppers
Brand or retailer-provided imagery has a role to play. But increasingly, Millennial apparel shoppers seek out photos and videos from real-life customers
Millennials’ Reliance on Q&A
In-store apparel shoppers can ask questions of a sales associate. Online shoppers don’t have that luxury. Many Millennial apparel shoppers bridge the gap by browsing customer Q&A.
Millennials’ Apparel Return Habits
Millennials return apparel purchased online more than any other generation. The key to reducing these returns is to zero in on the reasons behind them.
How Millennials’ Concern for the Environment Impacts Their Apparel Purchase Decisions
Millennials are increasingly mindful of the environmental impact of their apparel purchase decisions.
Check out the survey hub for further insights.
