Importance of Sustainability for Apparel Shoppers
When considering a purchase, 70% of consumers feel it’s at least somewhat important that a footwear or clothing product is made sustainably with natural ingredients. 20% feel it’s very important.
Importance of Vegan Products for Apparel Shoppers
Some consumers opt to avoid animal products in their food – and in the other products they purchase. This includes clothing and footwear.
This year, 44% of consumers indicate it’s at least somewhat important that a footwear or clothing product is vegan when they’re considering a purchase.
Sustainability Matters to Apparel Shoppers
Increasingly, consumers consider the environmental impact of their actions. And many seek out apparel brands and products that have a minimal impact.
Seven in ten apparel shoppers say it’s important to them that a product is made sustainability with natural ingredients. And 44% indicate it’s important if a product is vegan.
If your products meet these descriptions, be sure to highlight this information prominently on your website. At a minimum, showcase these details on your product pages. You may also want to add a badge to products on your product listing pages that are sustainably made or vegan. That way, environmentally-conscious shoppers can easily spot those products.
Finally, consider creating dedicated landing pages that showcase your environmentally-friendly or vegan products – all in one location.
Check out the survey hub for further insights.
