Gen X Apparel Budgets
Today’s economic environment is uncertain. Yet, Gen X’ers continue to spend on apparel.
Most Impactful Marketing Channels Among Gen X
Apparel brands and retailers use any number of marketing channels to reach Gen X shoppers. However, user-generated content is what’s most impactful for these shoppers.
The Importance of Ratings and Reviews for Gen X Apparel Shoppers
Apparel shoppers of all ages depend on ratings and reviews. Gen X’ers are no exception.
The Value of User-Generated Visual Content Among Gen X Apparel Shoppers
Brand or retailer-provided photos and videos are important. But increasingly, Gen X apparel shoppers want to see photos and videos taken by real customers in real life.
Gen X’s Reliance on Q&A
When shopping for apparel in-store, Gen X’ers can flag down a sales associate to ask questions. When shopping online, many Gen X’ers get their answers by reading customer Q&A.
Gen X’s Apparel Return Habits
Apparel returns are all too common among Gen X shoppers. It’s impossible to completely eliminate returns. However, understanding the reasons behind returns is key to reducing them.
How Gen X’s Concern for the Environment Impacts Their Apparel Purchase Decisions
Increasingly, Gen X’ers pay attention to the environmental impact of their actions. This includes their apparel purchase decisions.
Check out the survey hub for further insights.
