Apparel Spending Snapshot

What Shoppers are Buying and How Much They’re Spending Across Channels

First, we had the pandemic. Now, we’re facing an uncertain economy, with mass layoffs becoming an all-too-common.

In trying times like these, many consumers cut back on spending. And they think long and hard about what they do spend. In fact, recent research found nearly three-quarters of shoppers research potential purchases more than before in the midst of today’s economic climate. 

How is this impacting overall (online + in-store) apparel spending? Let’s take a closer look.