Deep Dive

Apparel Merchandise Returns – and The Key Reasons Behind Them

Merchandise returns have always been a frustration for brands and retailers. The rise in ecommerce has further amplified the problem. However, simply eliminating returns isn’t the answer. 

After all, over half (53%) of clothing shoppers say they specifically look for a favorable returns and exchange policy when determining whether or not to buy a product. 52% of footwear shoppers seek out this information. Instead, apparel brands and retailers must examine the reasons behind returns – and then work to reduce them.