Apparel Purchasing Habits of Women
Overall, women’s apparel spending is on par with men’s. However, women are purchasing a larger quantity of apparel items.
Information Impacting Women’s Apparel Purchase Decisions
Women seek out myriad types of information when deciding whether or not to purchase an apparel item. Ratings and reviews are #2 on the list – only behind price.
Women’s Reliance on Ratings and Reviews
Female apparel shoppers depend on ratings and reviews to make informed purchase decisions.
The Value of User-Generated Visual Content
Sure, brand and retailer provided imagery is important. But most female apparel shoppers specifically seek out photos and videos from real-life customers.
Women’s Dependence on Q&A
Questions often arise when shopping for apparel online. Women often turn to the Q&A portion of product pages to get answers.
Apparel Returns Among Women
Women are more likely to return apparel purchased online than men.
Check out the survey hub for further insights.