Boomer Apparel Budgets
We’re in the midst of economic uncertainty. Yet, many Boomers continue to spend on apparel.
Most Impactful Marketing Channels Among Boomers
Apparel brands and retailers use a mix of marketing channels to attract and convert Boomer shoppers. However, customer ratings and reviews are most influential among this group of shoppers.
The Importance of Ratings and Reviews for Boomer Apparel Shoppers
Boomers depend on ratings and reviews to make informed apparel purchase decisions.
The Value of User-Generated Visual Content Among Boomer Apparel Shoppers
Brand or retailer-provided imagery is still important. But a growing portion of Boomer apparel shoppers specifically seek out photos and videos taken by customers who have actually purchased the product in question.
Boomers’ Reliance on Q&A
One of the benefits of shopping for apparel in-store is the ability to ask questions of a sales associate. This isn’t possible when shopping online. However, many Boomers bridge the gap by reading customer Q&A.
Boomers’ Apparel Return Habits
Boomers are no strangers to returning apparel purchased online. Understanding the reasons behind returns is foundational to reducing them.
How Boomers’ Concern for the Environment Impacts Their Apparel Purchase Decisions
There’s growing concern for the environment among Boomer shoppers. This concern impacts apparel purchase decisions among this generation.
Check out the survey hub for further insights.