Beauty Enthusiasts’ Budgets
Of all the beauty shopper personas we examined, beauty enthusiasts have the largest beauty budgets. Clearly, these adventurous shoppers are willing to spend on the beauty products that capture their attention.
Beauty Enthusiasts’ Openness to New Products
Beauty enthusiasts have their beloved products. However, most are open to trying new products, too.
Top Purchase Considerations for Beauty Enthusiasts
Beauty enthusiasts consider many factors when making purchase decisions. User-generated content tops the list.
Beauty Enthusiasts’ Reliance on Ratings and Reviews
Beauty enthusiasts rely on ratings and reviews – whether they’re shopping online or in a brick-and-mortar store.
The Role of Other Types of UGC in the Purchase Journey of Beauty Enthusiasts
Beauty enthusiasts often turn to other types of user-generated content – including Q&A and photos and videos – to make informed purchase decisions.
How Beauty Enthusiasts’ Values Influence Their Purchase Decisions
Increasingly, beauty enthusiasts seek out brands and products that align with their unique values.