Consumer Survey

Health and Beauty Shopping Trends in 2023

Today, a growing portion of beauty spending is happening online. Yet, brick-and-mortar continues to thrive – for those businesses that get it right.

Because of this evolution, marketing strategies and tactics that were effective in the past may not cut it for today’s beauty shoppers. Instead, beauty brands and retailers must adapt their strategies in order to attract, convert, and retain shoppers in a crowded marketplace.