Beauty Budgets for Beauty Novices
Despite the uncertain economy, beauty novices are still spending money each month on beauty products.
Beauty Novices’ Openness to New Products
Beauty novices have their tried-and-true beauty products. But most are also willing to try out new brands and products, too.
Top Purchase Considerations for Beauty Novices
Beauty novices consider myriad factors when making purchase decisions.
Beauty Novices’ Dependence on Reviews
Beauty novices often turn to ratings and reviews – whether they’re shopping online, in-store, or a combination of the two.
The Role of Other Types of UGC for Beauty Novices
Beauty novices often seek out other types of user-generated content – including Q&A and photos and videos – to make informed purchase decisions.
How Beauty Novices’ Values Influence Their Purchase Behavior
Increasingly, consumers seek out brands and products that reflect their values. Beauty novices are no exception.