Beauty Budgets for Beauty Brand Loyalists
Despite the uncertain economy, many beauty brand loyalists continue to purchase beauty products each month.
Beauty Brand Loyalists’ Openness to New Products
Beauty brand loyalists are, by definition, loyal to their beloved brands. However, many are willing to give new products a try, too.
Top Purchase Considerations for Beauty Brand Loyalists
Beauty brand loyalists consider many things when making purchase decisions. But there’s one factor that stands above the rest: customer ratings and reviews.
Brand Loyalists’ Dependence on Reviews
Beauty brand loyalists depend on ratings and reviews to make informed purchase decisions – whether they’re shopping online or in-store.
The Role of Other Types of UGC in the Purchase Journey of Beauty Brand Loyalists
Beauty brand loyalists often turn to other types of user-generated content – including questions and answers (Q&A) and photos and videos – to make smart purchase decisions.
How Beauty Brand Loyalists’ Values Impact Their Purchase Decisions
Increasingly, beauty brand loyalists seek out brands and products that align with their unique values.