Deep Dive

In-Store Beauty Shopping Habits

It’s no secret beauty ecommerce is growing. In another section of this report, we explore online beauty spending – and how consumers are navigating the online purchase journey.

But that doesn’t mean consumers no longer shop for beauty products in physical stores. Rather, brick-and-mortar beauty shopping is still very much alive and well. 

Read on to explore how much consumers are spending on beauty products in-store – and how much of their spending is for products they’ve never purchased before.