Beauty Spending Snapshot

What Beauty Shoppers are Buying and How Much They’re Spending Across Channels

During the years of the pandemic, many consumers cut back on their beauty spending. But now, many are ready to spend – even in the midst of economic uncertainty. 

Case in point? During recent corporate earnings calls, both Kohl’s and Target cited beauty as a bright spot amid decline in other product categories. And Ulta recently announced more than 18% revenue growth in 2022. 

Here, we’ll explore what types of products beauty shoppers are buying, how much they’re spending (both overall and across key categories), and how open they are to giving new (or new-to-them) products a try.